And why you need one
Your brand is not a facebook post. It is not a tweet and it certainly is not a 1-minute film. In a world that is united by media and fragmented by ideologies, a brand needs order, predictability, and focus. Your brand needs to be relevant, it needs meaning and of course, it needs to be heard. A well-grounded brand strategy will turn your brand into an experience that resonates with your target group.
Brand identity and brand presence is just half the story. Organizations have marketing goals to achieve. Or problems to solve. Campaign strategy leads up to answer the precise question of – what will you say to your target group, and how? Reaching out to them in their daily lives is a challenge that requires precise thought and careful planning.
Content and Social Media Strategy
Content is the heart of any social media strategy – to be effective it needs to be of interest to your audience and they have to be willing to engage with what you want to say.
Without a strategy in place, anything you create is a shot in the dark. That may get totally ignored by the very people you wish to target.