Alpna Manchanda, Creative Director

Digital Advertising

Making sense of complex communication challenges. Conceiving a single idea that is deliverable in any medium. Navigating the constantly changing digital marketing landscape. Creating communication that target audiences can engage with, in their daily lives. These are just some of the things I do.

To consult on brand or campaign strategy, social media management or other creative communication services, just get in touch.

Professional Credentials

Professional experience

  • Executive Creative Director at Wunderman – a global marketing communications agency. Some of the larger clients included Microsoft Corporation, Kelloggs and GSK
  • Executive Creative Director at MRM – the Digital Division of McCann the world’s leading Ad Agency Network. Major clients included Chevrolet, Aviva Insurance and Hero Motor Corp.
  • Creative Director at iContract. I worked here from the time that Direct Marketing was transitioning from Direct Mailers to Emailers and the shift to Websites and Social Media happened 

Awards & Recognition

  • The ‘Best B2B Digital Marketing Campaign’ at the CMO Asia Awards for our #BeaCventNinja campaign. CMO Asia 
  • Order of excellence at the PMAA Dragons of Asia
  • Silver Abby for Microsoft-Primer Font at Goafest 2015
  • 2013 PMAA Dragons of Asia – An order of Merit for MRM Worldwide, India
  • Work for Wildlife SOS was awarded a score of 8 by the JWT creative challenge. This was the highest score ever achieved by iContract
  • Finalist at Cannes in the following categories: integrated Campaign, best use of Outdoor, and Digital 
  • Film for Sunflame Gas Appliances won a bronze at the South Asian Ad Fest

Interests

  • I have been closely involved in the development sector and have more than 15 years’ experience of raising funds, developing and maintaining donor relationships and running a youth management program for dropout students.
  • Was a finalist at the Ashoka Foundation to be selected as an Ashoka fellow for the Mentoring Program initiated between employees of GE and dropout youth enrolled at VIDYA

  • Raised more than $100,000 every year for more than 6 years towards meeting costs of VIDYA programs

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