
Women’s Day posts and whatsapp forwards
Back in the day, earnest eyed clients would adjust their halos and plan last-minute Women’s Day ads. Let’s do something to ‘honor women’ was the
Back in the day, earnest eyed clients would adjust their halos and plan last-minute Women’s Day ads. Let’s do something to ‘honor women’ was the
Yes, Christmas 2019 has come and gone and we are already well into the new year, but till now I had not seen a Xmas
Here is my take on cause related advertising. Some would argue that if your brand shaves hair – your communication should remain in that zone.
Language has changed. And although print, radio, and TV beep out the more crass words, people do not. Conversations are littered with MC, BC, F(Beeeeeep)
Syrupy sweet Diwali ads re-inforcing stereotypes have their place in the market. But every once in a while you see a commercial that has an
JWT as we knew it is gone. But if the traditional big agencies are dying it doesn’t mean advertising is dying too. The fiats and
A potential client asked me what are ‘the benefits of hiring a consultant vs. hiring an agency? I decided to create a list and send
When I was working at Agencies – to hire a freelancer was not always a pleasant experience. So many of them promised one thing and
So one Gurugram based aunty first slut shamed a young girl for wearing a short dress and then clutched on to a couple of yellow
Someone stole my son’s bicycle from our back yard. We responded by cementing bits of broken glass on the back wall. Now no one could