Some recent case studies

Consumer Products

Software Products

Pro Bono Work

Case Studies


Event management is labour intensive, unless you use event automation software. We created a fun series of Manga style memes to help convert event managers into event management Ninjas.

Sensodyne - Dealing with tooth sensitivity

We called the campaign #WakeUpToToothSensitivity - where we first helped people understand why they avoid cold, sweet things and then told them how to overcome this problem. Read how we democratised the problem of tooth sensitivity and educated millions about it.

- Microsoft Primer Font

We created a font that functions as an interactive teaching tool. Designed to teach children to identify and memorize the English alphabet, the font instantly turns any keyboard into an interactive teaching tool that visually adds meaning to each individual letter. Typing “A” or “a” shows up as an apple or airplane on your screen, “B” or “b” becomes a ball or banana, and so on.

Crocin for change - donate 5 minutes

The Crocin page on Facebook was getting limited traction from fans. The task was to encourage actions beyond likes and shares by making the the audience feel good about being associated with the brand.

#GoGorgeous campaign for Kellogg's Special K

Through contextual posters placed around high footfall spaces where people usually binge on unhealthy food, we talk to our audience about managing calories and taking the first steps towards living a fitter life.

Microsoft Office Tales

Office jargon is not the way Microsoft Office audiences interract with social media. We created a hugely impactful communication with simple words and attractive illustrations. What was fully on display however, was office politics and office fun.